Sugarlump was born 21 years ago alongside my daughter, Elliot. As I watched her grow, I relived the magic of being a little girl: glitter, stickers, rainbows, coloring contests.

My girlhood was magical until the “mean girl” showed up. I lost all my friends and was depressed at age 9. Eventually I found a light inside myself by drawing smiling characters of classmates. I passed them around like tiny love notes. It helped me connect with new friends and I found healing through imagination, empathy, and bringing joy to others.

That moment changed my life–and, without knowing it, planted the seed for sugarlump.

When I grew up, I became a designer and Creative Director, working on powerful global brands like Nike at Wieden + Kennedy. I learned how to craft stories and designs that moved people–and now I use those same skills to move something even more important: the hearts of kids. What I have created with sugarlump is a new digital “love note” that will reach much farther than the originals. ever could.

Sugarlump is more than a brand. It's a mission.

It’s a kindness-powered world where kids go on real-life adventures–collecting stickers, scanning magical QR codes, and completing acts of kindness that make a real differencein their homes, schools, and neighborhoods.

We use augmented reality, experiential design and character-building missions to help kids do something radical in today’s world:

💛 Love themselves.

🌈 Celebrate others.

🍬 Build joy, on purpose.

Sugarlump helps kids feel their value. It gives them tools to connect, create, and build the world we all wish existed. The truth is, we can't wait. Our kids are growing up in a noisy, divided, and sometimes cruel world. But if we give them kindness, empathy, and emotional tools early on they will change it.

Thank you for being part of this mission. Together, we can rebuild our neighborhoods and help our kids create a world they want to live in. One sticker. One story. One child at a time.

With hope and heart,
XOXO Erin